Fuzzy T-Shirts

[LSPoorEeyorick]

I've the fun perspective of having a TV editor bringing home the soy-based bacon product, so I know a little bit about the subject.

They don't just blur logos from the sponsor's competition, they blur any logo that hasn't granted licensing (or if they don't want to deal with the hassle, ALL company logos.) It's all a big cross-consumer market and the second you use someone else's property, you owe them (and/or they owe you, depending on how big you and/or they are.) Just like you won't see brand names on food, people hold their hands over their soda cans, etc.

[Kevy Baby]

Originally Posted by LSPoorEeyorick

Just like you won't see brand names on food, people hold their hands over their soda cans, etc.

I'm always amused by the slight alteration of otherwise easily recognizable name brands. Of course, now that I bring it up, I am drawing a total blank. But trust me it is funny

[Tom]

Originally Posted by LSPoorEeyorick

They don't just blur logos from the sponsor's competition, they blur any logo that hasn't granted licensing (or if they don't want to deal with the hassle, ALL company logos.) It's all a big cross-consumer market and the second you use someone else's property, you owe them (and/or they owe you, depending on how big you and/or they are.) Just like you won't see brand names on food, people hold their hands over their soda cans, etc.

In addition some networks, like HGTV and The Food Network, obscure or shoot around logos because they don't want to be seen as endorsing particular products in their cooking/home decorating shows. I worked on an HGTV show on crafters in which the crews had to stop the crafters from saying some common product names (like styrofoam) because they were not generic.

[Moonliner]

Originally Posted by Tom

In addition some networks, like HGTV and The Food Network, obscure or shoot around logos because they don't want to be seen as endorsing particular products in their cooking/home decorating shows. I worked on an HGTV show on crafters in which the crews had to stop the crafters from saying some common product names (like styrofoam) because they were not generic.

Excellent! Now all I have to do is copy write my "blurry T" designs. Then I can charge a licensing fee each time one is used on TV or in a Movie!