A Prop 8 challenge for swankers

[Ghoulish Delight]

Originally Posted by Kevy Baby

I'm beginning to think that the swing in the polls to show that "Yes" was pulling ahead is a good thing for defeating 8. It is pushing people who weren't speaking up (and donating) to come out of the closet.

Perhaps, perhaps not. I see it more as a money flow thing. Yes got a LOT of money, from the LDS and other sources. The No side simply does not have the funding, so they had to be very strategic with their spending. So they spent a little bit of money at the beginning to generate some fund raising efforts. Those fund raising efforts generated some more, free, word of mouth for a while and built a lead for "No". I get the feeling they fully expected that lead to evaporate, knowing that the Yes folks would have the fundage to start advertising early and often. I get the feeling the strategy was to hold off on spending until either a pre-planned date, or until the poll numbers dropped back to even, then use whatever money they managed to get together for one last surge, which is what we're seeing now.

ETA: Actually, that might explain why Apple waited. They may have been asked to hold off for a bit, hoping to pick a moment where enough people were paying attention for it to make a decent impact.