Twilight (book series)

[Alex]

Originally Posted by Gemini Cricket

No reviews for Twilight (the movie) have popped up on rottentomatoes.com yet. The filmmakers are asking reviewers not to release their reviews until the film's release date. That usually means that the reviews are expected to be lackluster. It will be interesting to read these reviews once they come out.

Every press screening invite I receive comes with the request that reviews not be published until release day (or the last previous issue if not a daily publication). Though I have heard they stressed it harder than usual for Twilight.

Regardless, in this day an age it is not an embargo that can hold and there are now 16 reviews on rottentomatoes. It is at 44%. The biggest surprise I've seen is that Jeffrey Wells (who was dismissive of it before seeing) it liked it quite a bit.

[Gemini Cricket]

Originally Posted by Alex

Though I have heard they stressed it harder than usual for Twilight.

Question:
Did they stress it more because they thought the reviews would be bad?
I also noticed that when there is not much confidence in a movie, the filmmakers/studios don't have a lot of press screenings for it or give critics very little time to get a review out. I remember the Love Guru having zero reviews on rt.com until the Friday it was released.