Disneyland Hikes Prices Starting Sunday 8/02/09

[scaeagles]

Originally Posted by innerSpaceman

Clearly a financial win for Disney. Raising my AP price is pure bullsh!t.

I wouldn't call it that. They have one primary responsibility above all others - to make as much money as they possibly can. They have to balance the alienation of some of their 800,000 AP holders and what the "real" cost of a visit by an AP holder is vs. how they believe an increase in the AP price will affect their bottom line positively.

The only thing you can do is vote with your wallet and not renew. Or if you consider it worth the price, then renew. I know several families in Phoenix that have APs because they go a couple times a year for 3-4 days and it's cheaper than two sets of park hoppers. They stay on property (usually). I would guess some of them will decide they will only go once/year, costing Disney real $. But I don't think the DL owned properties have a high vacancy rate (don't know for sure), so does that affect the DL bottom line in comparison to others paying more for their AP? I can't even begin to guess. The business model and variables must be varied and gigantic.