Mad Men Swank

[LSPoorEeyorick]

Originally Posted by innerSpaceman

Don, after a pause, asks what he thinks of the advertising concept he's concocted for the client they were visiting in Baltimore.

It was such a smooth (and not uncomical) way for Don to communicate to Sal that he doesn't give a damn about him being gay, and he's not going to speak a word about it to anyone ... not even among themselves.

Though he's also telling Sal to keep it to himself. The new slogan is "limit your exposure." The exec producer has confirmed it was Don's way of saying Sal should avoid being publicly "out."