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Old 11-11-2012, 11:39 AM   #1
innerSpaceman
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Heheh, I assumed many of the stunts in the digital age were CGI, but the Bond crew apparently prides itself on doing everything live. This is very impressive for some of the stuff - - but it's too bad most people will just think it's CGI. Double-edged sword that technology is.

Oh, and I didn't mind the product placement in Skyfall, supposedly setting a record number. A lot of ballyhoo has been made of it, and the modern Bond films, in particular, make a habit of it. But the Heinekin beer seemed totally natural, the Sony Vaio logo ditto (though obviously selected as the brand to model), and I never noticed that the motorcycles were Hondas, or any of the other 20 product placement deals that were so lucrative for the studio.

Alex, can you shed some further light on Craig's ideas for Bond, other than quitting?
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Old 11-11-2012, 12:23 PM   #2
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[quote=innerSpaceman;366617]Heheh, I assumed many of the stunts in the digital age were CGI, but the Bond crew apparently prides itself on doing everything live. This is very impressive for some of the stuff - - but it's too bad most people will just think it's CGI. Double-edged sword that technology is.


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Alex, can you shed some further light on Craig's ideas for Bond, other than quitting?
No I can't, as I don't remember specifics other than that he was talking about future films and his involvement.

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Oh, and I didn't mind the product placement in Skyfall, supposedly setting a record number. A lot of ballyhoo has been made of it, and the modern Bond films, in particular, make a habit of it. But the Heinekin beer seemed totally natural, the Sony Vaio logo ditto (though obviously selected as the brand to model), and I never noticed that the motorcycles were Hondas, or any of the other 20 product placement deals that were so lucrative for the studio.
In that same interview he addressed this, saying essentially: "Look, it costs hundreds of millions of dollars to open a movie globally and you aren't going to get anybody to take the risk if you don't pay for a lot of it up front and we try hard to fit it in naturally."
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Old 11-14-2012, 10:21 AM   #3
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...the Sony Vaio logo ditto (though obviously selected as the brand to model)... or any of the other 20 product placement deals that were so lucrative for the studio.
Sony Vaio isn't a sponsor, per se. The film is made by Sony. I know first-hand that any footage or marketing of a Sony film that includes any gadgets other than Sony (Vaio computer, Ericsson phone, etc) is not permitted. Like, "completely redo your CGI immediately" not-permitted.
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Old 11-14-2012, 08:20 PM   #4
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Originally Posted by LSPoorEeyorick View Post
Sony Vaio isn't a sponsor, per se. The film is made by Sony. I know first-hand that any footage or marketing of a Sony film that includes any gadgets other than Sony (Vaio computer, Ericsson phone, etc) is not permitted. Like, "completely redo your CGI immediately" not-permitted.
That's pretty damn smart. Thought I did see a (very long and rather dumb) Sony VAIO commercial featuring Bond recently, so this one is technically a tie-in.
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