Font art geekery

Alex · 09-06-2013, 01:06 PM

Could they have done better? I'm curious because I can't remember a single example (seriously, examples would be most welcome) of a well-known established company introducing a new logo to wide acclaim. The best I ever seem to see is "Yeah, ok."

FedEx is one I can think of where improvement was strong and clear and while at this point we probably can't imagine going back to 1993 and the old logo, I don't recall it getting much talk in those nascent Internet days.

(And I'm definitely not saying a logo can be improved from a pure aesthetic point of view, just that I don't think aesthetics have much to do with the success of a logo.)

09-06-2013, 01:06 PM	#34
Alex . Join Date: Feb 2005 Posts: 13,354	Could they have done better? I'm curious because I can't remember a single example (seriously, examples would be most welcome) of a well-known established company introducing a new logo to wide acclaim. The best I ever seem to see is "Yeah, ok." FedEx is one I can think of where improvement was strong and clear and while at this point we probably can't imagine going back to 1993 and the old logo, I don't recall it getting much talk in those nascent Internet days. (And I'm definitely not saying a logo can be improved from a pure aesthetic point of view, just that I don't think aesthetics have much to do with the success of a logo.)
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