Ford pulls LR/Jag GLBT support due to American Family threat

innerSpaceman · 12-07-2005, 02:15 PM

But it stands to reason that, as scaeagles pointed out, Ford's own measure of financial success figured into whether to capitulate or not.

I understand that Jag and RedRoverComeOver may have been selling in the gay community (or the "BLAT" community - huh?), but selling as well as Volvo? Note that Ford decided to keep those ads, but to make them less gay-specific. Well, perhaps Ford discovered that gay-specific doesn't sell any better to gays than non-specific. No tread off its tires, then, to switch the nature of those ads. I suspect that if Jag and Rover gay ads were pulling in as many sales, Ford would have stuck with those as well.

It's funny to hear myself defending Ford. I would NEVER buy another one of their cars. But I think there's overreaction to this business decision.

12-07-2005, 02:15 PM	#11
innerSpaceman Kink of Swank Join Date: Jan 2005 Location: Inner Space Posts: 13,075	But it stands to reason that, as scaeagles pointed out, Ford's own measure of financial success figured into whether to capitulate or not. I understand that Jag and RedRoverComeOver may have been selling in the gay community (or the "BLAT" community - huh?), but selling as well as Volvo? Note that Ford decided to keep those ads, but to make them less gay-specific. Well, perhaps Ford discovered that gay-specific doesn't sell any better to gays than non-specific. No tread off its tires, then, to switch the nature of those ads. I suspect that if Jag and Rover gay ads were pulling in as many sales, Ford would have stuck with those as well. It's funny to hear myself defending Ford. I would NEVER buy another one of their cars. But I think there's overreaction to this business decision.
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