Ford pulls LR/Jag GLBT support due to American Family threat

Alex · 12-07-2005, 03:08 PM

It is ok that you can't share your source, though I will do what I do with all anonymous sourcing and disregard it as self-interested. But like I said, it doesn't really matter to me if it is true that Jag/LR ads in the gay community has a huge ROI since it would apparently be the case (if a deal was made with AFA) that they were convinced that the positive revenue was outweighed by other revenue losses. While I would applaud them telling AFA to shove it, I don't expect it.

I did like the soundbite on NPR from some gay organization leader that essentially said "when AFA announced their boycott of Ford we ridiculed it as silly and ineffective. So it would be awfully stupid for us to now call for a retaliatory boycott."

What gay events that Ford has previously sponsored has Ford ceased sponsoring with this announcement?

12-07-2005, 03:08 PM	#11
Alex . Join Date: Feb 2005 Posts: 13,354	It is ok that you can't share your source, though I will do what I do with all anonymous sourcing and disregard it as self-interested. But like I said, it doesn't really matter to me if it is true that Jag/LR ads in the gay community has a huge ROI since it would apparently be the case (if a deal was made with AFA) that they were convinced that the positive revenue was outweighed by other revenue losses. While I would applaud them telling AFA to shove it, I don't expect it. I did like the soundbite on NPR from some gay organization leader that essentially said "when AFA announced their boycott of Ford we ridiculed it as silly and ineffective. So it would be awfully stupid for us to now call for a retaliatory boycott." What gay events that Ford has previously sponsored has Ford ceased sponsoring with this announcement?
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