The brilliance of Kohl's OR What's in a name

[Cadaverous Pallor]

Originally Posted by Not Afraid

Kohls is just another Target, K-Mart, Sears, Walmart or even Costco - they are just re-branding to appeal to a different audience.

I've lived on cheap knock-offs for my entire life. I was the kid in Pro-Wings from Payless and supposed fashion from Target. You could always tell these products were cheap, because they looked cheap and fell apart on you.

Kohls' inhouse brands are high quality products, made by some apparently good designers. The branding is done so well that I didn't even realize they were Kohls' brands. The labeling and packaging is top notch and blends seamlessly with the brands already stuck in your head. The quality is often indistinguishible from their counterparts.

I have never found anything store brand at Target, Kmart or Walmart that comes close to the airtight job Kohls does with its brands.