Disney Enters Black Pearl in Sailing Race

Not Afraid · 10-31-2005, 01:06 AM

Interesting..........

Quote:

Be ye warned! There's a pirate ship headed for the high seas. When the Volvo Ocean Race starts Nov. 12 from Vigo, Spain, the sloop with the skull and crossed cutlasses on the sails will stand out from the rest of the fleet. The Black Pearl.

Although this Black Pearl won't slip mysteriously out of fog banks, and Johnny Depp won't be at the wheel as Capt. Jack Sparrow, The Walt Disney Co. has found a high-tech, floating billboard to promote "Pirates of the Caribbean: Dead Man's Chest," the first of two sequels to its surprise 2003 blockbuster, "Pirates of the Caribbean: The Curse of the Black Pearl."

Disney is backing the only U.S. entry in the 31,250-mile, nine-leg, around-the-world race that attracts only the hardiest of scabrous dogs, who must dodge icebergs in the Southern Ocean and navigate the Doldrums and even the Bermuda Triangle.

In "The Curse of the Black Pearl," Depp's rascally buccaneer carries a compass that doesn't point north.

In this eight-month race, "Our compass is going to point in the direction of the finish line," said Donald Evans, vice president of marketing and promotions for Buena Vista International, Disney's international film distribution arm.

"With the first 'Pirates,' we believe we elevated pirates to pirate chic," Evans said. "It's not about the pirates you knew about 10 years ago. It just seemed these things were meant to be together, these movies and this race."

The combination of Disney's marketing muscle and as much pirate imagery as possible in a competitive race — plus port stops in Baltimore and New York — could draw plenty of attention to a sport that doesn't always know how to market itself.

Complete article here.

Betty · 10-31-2005, 06:13 AM

Oooh. Neat!

Monorail Man · 11-01-2005, 12:23 AM

Quote:

Originally Posted by Betty

Oooh. Neat!

Quote:

Originally Posted by Kevy Baby

Oooh. Lame!

Oooh. Unopinionated!

Capt Jack · 11-01-2005, 09:28 AM

Black Pearl Racing

mmm...gotta go with 'oooh, neat' on this one. but, I think we could have guessed this, yes?

Moonliner · 11-01-2005, 11:01 AM

I would have been in the "Oh Neat!" catagory, but after I read the article I have to go with the "Oh Lame" side.

The "black perl" will be your typical hi-tech carbon fiber racing boat. It won't even have black sails cuz the pansies racing the ship have to be all serious about being professional racers...

Cadaverous Pallor · 11-02-2005, 12:40 PM

Quote:

Originally Posted by Moonliner

The "black perl" will be your typical hi-tech carbon fiber racing boat.

Would it be cooler if they lost the race?

Kevy Baby · 10-31-2005, 01:19 PM

Oooh. Lame!

Cadaverous Pallor · 10-31-2005, 09:01 PM

I'm with Betty - Oooh, neat!

Not Afraid · 11-01-2005, 12:16 PM

Well, it's all about marketing, isn't it? Why needs to be authentic when you can just put a spin on things?

CoasterMatt · 11-01-2005, 12:31 PM

Quote:

Originally Posted by Not Afraid

Why needs to be authentic when you can just put a spin on things?

I think you just coined the marketing phrase for the Iraq conflict...

10-31-2005, 06:13 AM	#2
Betty Kicking up my heels! Join Date: Jan 2005 Location: The Silver State Posts: 3,783	Oooh. Neat!
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11-01-2005, 09:28 AM	#4
Capt Jack check your head Join Date: Oct 2005 Posts: 4,174	Black Pearl Racing mmm...gotta go with 'oooh, neat' on this one. but, I think we could have guessed this, yes? __________________ a clear conscience is a sure sign of a fuzzy memory
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11-01-2005, 11:01 AM	#5
Moonliner 8/30/14 - Disneyland -10k or Bust. Join Date: Jan 2005 Posts: 9,022	I would have been in the "Oh Neat!" catagory, but after I read the article I have to go with the "Oh Lame" side. The "black perl" will be your typical hi-tech carbon fiber racing boat. It won't even have black sails cuz the pansies racing the ship have to be all serious about being professional racers... __________________ - Taking it one step at a time.
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10-31-2005, 01:19 PM	#7
Kevy Baby Chowder Head Join Date: Jan 2005 Location: Yes Posts: 18,500	Oooh. Lame! __________________ The thing about quotes on the internet is that you cannot verify their validity. - Abraham Lincoln
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10-31-2005, 09:01 PM	#8
Cadaverous Pallor ohhhh baby Join Date: Jan 2005 Location: Parental Bliss Posts: 12,364	I'm with Betty - Oooh, neat! __________________ The second star to the right shines in the night for you
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11-01-2005, 12:16 PM	#9
Not Afraid HI! Join Date: Jan 2005 Posts: 17,108	Well, it's all about marketing, isn't it? Why needs to be authentic when you can just put a spin on things?
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