My Trip to the Kwik-E-Mart

[Gemini Cricket]

Eleven 7-11 stores around the country have been converted to Kwik-E-Marts to promote 'The Simpsons' movie. One of those was in Burbank near me.

I paid them a visit and took some pictures.

The sign out front has been converted to the Kwik-E-mart logo. It isn't just a banner either, it's a plastic sign attached to the sign replacing the other 7-11 logo.


The front of the bldg has been converted into Springfield. Relief versions of Bart and Milhouse appear on the roof sharing a Squishee most likely made with all syrup.



Marge hurries off with groceries in her hands. The people installing the overlay were still there. I think they misplaced Marge. I'm thinking she should be hurrying from the Kwik-E-Mart and not towards it... she already has her groceries. The sign for the bank says "Misplacing Decimal Points Since 1945".


The Comic Book Guy is on the other side of the door reading a Radioactive Man comic and eating nachos.


Ralphie is in the window eating popsicles.



On the inside, the Kwik-E-Mart has items to sell featured in the TV series. Here are a few:



Buzz Cola:



Krusty O's (if you look closely at the box, the metal O that gave Bart a stomach ache is featured):


Coolers with the logo are for sale also:


They also have Radioactive Man comics for sale at the counter:


I love the details they have from the show itself. Frostilicus is in the freezer...




There are cool ads all around the store also:
















Of course, there's the Squishee Machine:


Here's a close-up of the cup:


Well that's about it. They were still adding finishing touches here and there. From what an employee was saying it is possible that they are going to get more merchandise and food/drink items to sell. She said something about Duff Beer coming... she wasn't positive though.

All in all, it was totally clever. And I don't know if this was good or bad but nowhere in the store did they mention the movie coming out. The press people there were talking about it, but no posters or anything touting the movie was around. I think it was good, it made you feel like you were in Springfield and not part of an extravagant ad.

This was the best movie advertisement ever. If you get a chance, visit the one in Burbank. I don't know where the others are.

I walked away with a Radioactive Man comic, a box of Krusty-O's and a case of Buzz Cola. It wasn't cheap but hey they're cool to have.

One thing that was a little odd was that the cashier was Indian. I felt kinda weird about that. I wonder if people were making fun of him...

The store was making a killing. Tons of people in and out taking pictures and buying everything Simpsons related in the place. They were making bank, I tell you what.

They had donuts at the counter. Wasn't sure if it was free or for sale, so I left it alone.


Thank you and come again!

[blueerica]

Hehe, I'd heard that this was going to happen, and I'm fairly excited that it did. I need to seek one out, so that I may get a Squishy

[wendybeth]

You said it, GC- best movie promo ever! I am totally jealous.

[Alex]

I've never been a regular watcher of The Simpsons but it is a pretty cool promotion.

[BarTopDancer]

That's awesome. Thanks for sharing the photos!

[Ghoulish Delight]

Yay, it looks cool and fun as I'd hoped. Gotta get to one.

[Disneykat]

That is the greatest transformation of a 7-11 ever. Thanks for sharing GC

[CoasterMatt]

That's super cool... I'll be seeing them at work everyday for quite awhile, but I still have to check out the Kwik E Mart.

[blueerica]

From what I understand, all 7-Elevens are at least going to be carrying some of the items... they just won't have the extreme store makeover that the special "Kwik-E-Marts" will.

This only makes me want Slurpees, which I almost never get. I have a feeling I'll be treating myself to one tomorrow before heading to class.

[madmonkeygirl]

Where exactly is this one? I might head there tomorrow to get a Squishy lmao...